Exciting things are happening at Electric Playbox. For media enquiries, please get in touch with Hazel McGuire at firstname.lastname@example.org.
**PRESS RELEASE 28 April 2020: Electronic Theatre becomes Electric Playbox**
From 28 April 2020, Electronic Theatre will become Electric Playbox. As a new and unique immersive experience the company feels that the new name better exemplifies the company’s offering.
The change of name comes at an exciting time for the company as it transitions into its next stage of growth. Plans for 2020 include the development and unveiling of new Challenges, advancements in technology used within the experience and a number of new units opening across the UK.
Co-Founder and CEO Will Dean said of the change: ‘We are excited by the next stage of evolution for Electric Playbox. The company has enjoyed a strong start and we look forward to broadening our audience as we launch the experience outside of London.”
What the press have said about us:
Sarah Butler, The Guardian; Dec-24, 2019
Tough Mudder co-founder gets 9m for Electronic Theatre gaming venture
Jonathan Ford, Financial Times; Dec-9, 2019
Will Dean: Tough Mudder experience spurs teamwork
AV Technology, Europe; Dec 2019.
Making screen time social with Electronic Theatre
Rob Le Mare, The Evening Standard; Oct-17, 2019
Tough Mudder Founder launches Immersive Video Game Experience in London
Peter Evans, The Sunday Times; Oct-13, 2019
Tough Mudder founder Will Dean dives into new game venture with Electronic Theatre
Paul Sawyers, Venture Beat, Oct-18, 2019
Electronic Theatre brings immersive group gaming to physical rooms
The Nudge; Oct-14, 2019
Interactive Arcade Gaming Upgraded [paywall]