The opportunity to join the Electric Playbox family enables you to join a fast-paced, dynamic, business led by founders who are experts in both company growth and franchise development. The business is firmly committed to developing a world-renowned, leisure brand with significant return on investment which makes it a stand-out franchise opportunity.
With a business model based around templated processes in operations, marketing, technology, design and build and an expert team ready to hold your hand through your initial site set-up and provide ongoing support, you will be presented with a turnkey business ready to start returning from day one.
In addition, several tried and tested levers are available to you from the outset to drive word of mouth referrals and repeat business. This includes sending all customers a team photo after their Electric Playbox experience which entices them to share across social media and messaging platforms thus building further brand awareness completely free of charge to you.
The business is also completely cashless which removes any management hassles around processes, end of day and traceability; ease of operation and the highest possible levels of financial security. Electric Playbox really does deliver.
Finally, due to its diverse customer base, the Electric Playbox model really does scale globally, working across different cultures and in different languages with minimal modifications (out with translation of content).
We have built out our franchise offering based on providing you with the tools you need to launch and run a successful business from day one. We will be your right hand during the set-up of your first site and will continue to offer support throughout the period of our partnership.
Our support model is based on the following:
All game content is provided by Electric Playbox and this includes updates and new games, specifically adapted where required to local market. Game content is included at a Cost per Player fee.
Training for franchisee staff on Electric Playbox operating systems at zero cost to the franchisee.
This is your marketing playbook: the interior design pack, the uniform design, the ticketing email templates, the paid media launch plan. This is provided by Electric Playbox at no additional cost to the franchisee.
The technology for your fit-out is provided as a technology toolkit with step by step guides to the installation process (and Electric Playbox managing the first site directly). Once you’re up and running you receive remote monitoring by Electric Playbox for a fixed cost per month.
Electric Playbox will process all bookings on your behalf, maintaining and ensuring uptime so you can focus on running the business.
Ongoing marketing will be provided via an Electric Playbox Marketing Toolkit which franchisees can utilise to maximise sales. In some markets full marketing support (including paid media etc.) may be supplied out of the box.
Electric Playbox will provide Architect drawings for the first 2 units at zero additional cost to you to ensure that these are fit for purpose from day one.
This forms part of the franchisee assessment process and is wholly included in the franchise fee with the exception of travel and accommodation.